Resume
Full-stack marketer bringing 12+ years of experience leading and developing omnichannel strategies in startup environments. Management executive with a sharp focus on brand development, content and communications strategy, and culture.
About me
For over a decade, I built a career managing marketing and brand operations in early-stage startups on the leading edge of technology. I have fulfilled roles and performed critical functions across the marketing landscape. I have hired and managed teams of in-house and distributed creative and technical professionals in building foundational brand and marketing ops and preparing for product launches, rebrands, funding rounds, and periods of rapid expansion.
I am driven by a belief that truly innovative business leaders can co-create a sustainable and equitable society by focusing on what connects us to each other and the natural world. My work centers our humanity, encourages connection, and builds community. Fundamentally, I build relationships. It is always my goal to create an environment that brings out the best in myself and my team and to build businesses that benefit the many communities they serve and operate in.
Experience
Marketing Lead
• Led go-to-market communications and brand development.
• Established and optimized inbound and lead generation strategies.
• Developed analytics tracking and reporting protocols.
• Managed website development and all public facing communications.
Key achievement: Created a plan to operationalize company values and develop a strong values driven culture.
Marketing Manager
• Designed proposals and pitch materials for commercial site acquisition.
• Established communications and brand positioning.
• Created and implemented data driven business development strategies.
• Developed events growth strategy.
Key achievement: Digitized operations procedures increasing efficiency and satisfaction scores.
Director of Marketing
• Designed 9K sq.ft. retail space, merchandising displays, andback of house operations procedures increasing average spend per visit by over 50%.
• Spearheaded omnichannel brand development and distribution.
• Managed paid, earned, shared, and owned acquisition strategies.
• Refined customer experience and loyalty programs doubling CLV.
Key achievement: Met 150% of revenue goal in the first year of operations and almost tripled revenue during my time at the company.
Director of Marketing
• Created a category winning communications strategy that gained national media attention and positioned Clef for a profitable buyout.
• Refined and operationalized brand concept, values, and go-to-market strategy.
• Recognized by the City of Oakland for promoting a diverse and inclusive work culture. Received Oakland Chamber of COmmerce Tech Award.
Key achievement: Acheived 45% MoM user growth by deploying cooredinated campaigns, events, & PR strategies on small team.
Skills
Brand Development
From innovative ideation to implementation and distribution I utilize a combination of formal learned and informal experience to lead.
Values Driven Culture
Optimizing and operationalizing company values and creating a culture that reflects those values.
Strategy and Management
Data driven creation of processes, campaigns and programs with near and far term goals in mind. Performance metrics to manage, iterate, and evolve.
Content, Communications, Copywriting
Integrating trends and new tools into time tested techniques to produce a cohesive language that hits the mark with target audiences.